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Which do you prefer, listening to the news on the radio, reading a newspaper or watching TV news? Millions of people watch TV news because it's easier than either listening or reading - both of which require more thought and commitment than television news. This is why video marketing is becoming increasingly popular. Over 2Bn video clips are watched on YouTube every day, some of it is entertainment, the internet equivalent of "You've been Framed" for example, but a great deal of it is factual - whether informative, educational or marketing focussed. You might even have noticed that video clips are turning up in Google searches these days, have a look at these search results for a Milling Machine, you'll see the video clips about a third of the way down. It would be easy to believe that video marketing is expensive, but it's not. Your digital camera may be able to shoot video of a sufficiently high quality to be useable on YouTube, if not - how about a handheld camcorder such as the Flip Ultra to the right. The Flip range of handheld, digital camcorders are about as big as a mobile phone, shoot video up to Hi-Def in quality [depending on model], recharge and transfer recordings simply by plugging in to an empty USB port and are easy and fun to use and yet they start from around £90 You could use Windows Movie Maker or iMovie to edit your videos and ensure that the transitions between shots are nice and smooth. Movie Maker is free with Windows XP, Vista and 7 and iMovie from Apple is for those of the Mac persuasion. Alternatively you could use a commercial video edition application - either way, you can see that getting started is not going to cost an arm and a leg. The quality is in the planning, preparation, production and imagination / creativity, not in the cost and once you have edited your masterpiece you can upload it to YouTube AND embed it in your site. To get an idea as to how Video Marketing could work for your business, give us a call 01793 23 80 20, or email and we can talk things through in a friendly, jargon free conversation.
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Wilts Web Design, 4 Dowlais Close, Swindon, SN25 2DJ info@wiltswebdesign.co.uk 01793 23 80 20 |
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