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Email marketing is one of the most effective and inexpensive ways that you can keep in touch with your existing clients and develop a relationship with those yet to engage commercially with you. You probably have a list of your existing clients and you may not have communicated with them for weeks, months or even years. You may sell many things or offer many services but a number of your customers probably only know you for that one thing they bought from you or that one service you provided. Email marketing can help put you back in touch with these existing clients, after all the business and trust relationship has already been established so the hard work has already been done - it's much cheaper to increase the business from existing clients than it is to generate business from new one, 6 times cheaper according to those who know these things. You are legally permitted to email your existing clients provided you follow a couple of simple rules and you can build a database of new recipients in many different ways Now, I am not advocating that you use the same software to conduct your email campaigns as you do for your day-to-day email activities for a number of reasons, not least because it's almost impossible to measure the performance of your emails. You do want to know who opens your emails, who clicks on the links and how many people forward your emails on to others [viral marketing] as well as being able to test which day and time is the best one to send your emails - don't you? [Oh and apparently 10:00 on a Thursday morning is the best time to send for many businesses] For help
with building your database, which tools will help you make the most
of your emails and what to write about, get in touch -
call
01793 23 80 20,
or
email. |
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Wilts Web Design, 4 Dowlais Close, Swindon, SN25 2DJ info@wiltswebdesign.co.uk 01793 23 80 20 |
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